top of page

Gayatri Agrawal | Inspiring Entrepreneurs of India 2024


Gayatri Agrawal’s journey from Kesinga, a small town in Odisha, to becoming an internationally recognized innovator is nothing short of inspiring. With a background in architecture from NMIMS University, her foundation in design made the way for a passion that transcended traditional boundaries. It was during her time in Barcelona, working with the City Council to develop AI tools, that she truly grasped the transformative potential of technology. Returning to India in 2023, Gayatri launched ALTRD, an AI-powered product service company with a mission to enhance user experiences through innovative solutions. The company’s meteoric rise began almost immediately, securing high-profile projects like boAt’s IPL campaign featuring Virat Kohli. This collaboration not only showcased the potential of AI in creative campaigns but also cemented Gayatri’s position as a leader in AI-driven innovation.




One of the critical lessons she learned early on was the importance of discerning client selection. Reflecting on her initial days, she admits to eagerly accepting any project that came her way. Over time, however, she developed a framework based on three Cs: credibility, creativity, and cost.By doing so, she avoided setting a devalued price for her expertise and often reaped unexpected returns from these endeavors. 2024 was a defining year for ALTRD, marked by significant milestones and rapid growth. While revenue generation was a priority, Gayatri’s focus extended to cash flow and sustainable business practices. The year witnessed collaborations with industry giants like Amazon and Accenture, a feat that not only elevated the company’s reputation but also underscored its capability to deliver on a global scale. On a personal level, Gayatri’s consistent presence on social media and her willingness to share insights led to a growing community of supporters and several speaking opportunities at prestigious panels. Convincing clients to trust AI-driven solutions required relentless effort, especially when many were unfamiliar with the technology’s potential. Scaling the business without compromising quality was another hurdle. Gayatri attributes her success in overcoming these obstacles to meticulous planning and fostering a culture of innovation within her team. “Building a resilient team is the bedrock of any successful enterprise,” While she celebrates milestones, she remains acutely aware of the challenges that lie ahead. This mindset has allowed her to embrace both triumphs and setbacks, viewing each as an opportunity to learn and grow. Her story is a testament to the resilience required to navigate the entrepreneurial landscape. At its core, ALTRD embodies the convergence of AI and design, offering solutions that range from AR/VR applications to bespoke digital content creation. With a commitment to innovation and education, the company positions itself as a tech partner for businesses lacking in-house capabilities.



This approach not only addresses immediate challenges but also empowers clients to leverage cutting-edge technologies for long-term growth. Her team, a vibrant mix of young, creative minds, fuels her daily motivation. She believes that innovation thrives on collaboration, and the culture at ALTRD reflects this ethos. The resilience and fresh perspectives of her colleagues serve as a constant reminder of the limitless possibilities that emerge when diverse talents unite. To the youth of India, her message is simple yet profound: focus on gaining experience over chasing quick success. She focuses on the value of humility and hard work, urging young professionals to start their careers in startups where they can contribute meaningfully and learn the intricacies of business operations. “True success is built on a foundation of perseverance and continuous learning,” she says.

0 comments

Comments


Founder Insights

About Us

Founder Insights is an initiative that Captures the minds of Visionary Founders and their achievements, struggles, milestones, challenges, visions, strategies, contributions, views on Entrepreneurship, Ideas, and more. As a platform, we will to acknowledge founder worthy of recognition for their incredible contribution to the society that can inspire many. 

Copyright © 2024 All Rights Reserved. 

bottom of page