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Jake Sitlani | Inspiring Entrepreneurs of India 2024


Starting his career as a freelance cinematographer and editor, Jake Sitlan quickly honed his craft, gaining hands-on experience with the tools of the trade. Over time, he realized that combining his creativity with business acumen could result in something truly special—an agency that could revolutionize digital marketing. And thus, CrashBoomBang Digital was born. Initially, his biggest challenge was balancing the creative side of his work with the demands of running a business. What pushed him into entrepreneurship was the desire to create a platform where brands could tell their stories authentically, reaching audiences in ways that resonated deeply. From a one-man operation, he expanded his vision, eventually transforming CrashBoomBang Digital into one of India’s top ten influencer and digital solution agencies. One of the most significant realizations was the importance of delegation. “In the beginning, I wanted to do everything myself, which led to burnout and slowed growth,” This experience taught him the importance of trusting a skilled and passionate team who can contribute their expertise to the business. Additionally, Jake has come to embrace failure as part of the process.“Every mistake, whether it was picking the wrong project or mismanaging time, has taught me invaluable lessons,”. For 2024, his aim was to be ambitious: to take CrashBoomBang Digital global. As he looks back, he is proud to say the company achieved exactly that. Expanding into six international locations—UAE, India, Thailand, Hong Kong, Singapore, and the United States. This global expansion allowed CrashBoomBang Digital to connect with clients across borders, diversify its offerings, and solidify its position as a creative powerhouse on the world stage. What made 2024 exceptional for him and his company was the transition from a service provider to a creative force. This shift took place because of several in-house creative projects and the further expansion into global markets. It was also a year of personal growth for him as he explored new creative avenues, such as designing LUTs and consulting for high-ticket digital products. Achieving great success took nearly a decade of dedication and continuous learning. He describes his journey as anything but linear, with many highs, lows, and valuable lessons along the way. “Success is a moving target, What took me a decade to achieve could now be accomplished in a year with the right strategies, new technology, and AI advancements.” As CrashBoomBang Digital grew, balancing client expectations with creative freedom became a delicate process. While still staying ahead of the rapidly changing digital landscape posed a constant challenge. His solution was to invest in learning, experimenting with new AI tools, developing fresh creative strategies, and staying ahead of the curve with social media trends. CrashBoomBang Digital is about crafting impactful digital campaigns that engage audiences and drive results. Whether it’s a product launch or creating a digital presence from the ground up, the agency’s expertise lies in blending creativity with precision to create memorable brand experiences. As he beautifully puts it, “Success isn’t about overnight results; it’s about consistency, learning, and evolving.” To the young minds, he shares, “Be curious, take risks, and don’t fear failure. Most importantly, stay authentic and passionate about what you do.” For Jake, success isn’t a destination—it’s an ongoing journey of evolution and impact, one creative project at a time.

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