From Matunga, Mumbai, finance transformation expert Ramanujam Narayan, has an impeccable contribution to the entrepreneurial world. His dedication can be seen from completing his commerce studies and an MBA in Finance from Mumbai University, to becoming the Global Finance Controller at Geometric, “Being a typical Mumbaikar taught me the value of hard work and perseverance,” He says.
From an early age, He gravitated towards the process of solving problems and building things from scratch. "Entrepreneurship lets you make decisions that reflect your values. I was drawn to the idea of creating something that truly impacts people's lives," he says.
That dream manifested into Contetra Pvt. Ltd., a boutique consulting firm aimed at helping businesses streamline their operations. "We saw a gap in the market—businesses were struggling with complex challenges, but lacked personalized support," says Ramanujam. Contetra's core mission is to deliver finance transformation for the CFO office and empower CEOs to make better, data-driven decisions. The firm prides itself on offering specialized services like ERP functional consulting, fractional CFO advisory services (and beyond) as well as financial statement preparation, all designed to boost efficiency and growth for businesses.
Despite the firm’s steady growth, He admits that the early days were far from smooth. "Getting people to trust a new name in consulting is no easy feat. It felt like I was juggling a million tasks at once—sales, marketing, operations—it was chaotic!" But persistence paid off, and Contetra has since evolved into a trusted partner for businesses across various industries. Today, the firm stands out for its hands-on approach and its commitment to providing solutions that are tailored, practical, and focused on delivering measurable results.
One of Ramanujam's proudest accomplishments—both personally and professionally—was overcoming cancer early in my life. “Surviving cancer gave me a new perspective on life, and it only fueled my determination to succeed,” he shares. Professionally, he is equally proud of his journey from leading global finance teams at Geometric to founding his own company and growing it into a significant player in the consulting space.
Contetra's impact goes beyond just numbers. "We believe in empowering businesses by helping them make more informed decisions that improve their cash flow and profits," Ramanujam says. The firm works closely with clients to ensure they not only receive expert advice but also long-term solutions that help them thrive
in a competitive landscape.
Today, Ramanujam has ambitious plans. "Our vision is to be a leading consulting partner globally, known for driving innovation and sustainable growth," he explains. For aspiring entrepreneurs, Ramanujam offers some invaluable advice. "Stay curious and always be willing to learn. Building a business takes time, so stay committed to your vision and remember why you started. And don’t be afraid to take risks. Failures are just stepping stones to success."
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