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Vedant Mahajan | Inspiring Entrepreneurs of India 2024


Vedant Mahajan, the founder of MVM Entertainment actually started as a passion for organizing school festivals and college parties and has today evolved into a thriving international business, creating memorable experiences across continents. The foundation of MVM Entertainment was built upon his early experiences in event organizing. His school and college days were filled with organizing festivals, farewell parties, and even New Year’s Eve celebrations. These events sparked an unyielding passion for curating experiences that brought people together. However, it wasn’t until he began hosting events at iconic venues like the Taj Lands End and Four Seasons in Mumbai that MVM Entertainment began to make a mark in the city’s event scene. “Success isn’t just about luck; it’s about putting yourself out there and letting the probability of success work for you,”.



The turnWhat set MVM apart from others in the industry was its ability to curate culturally relevant and inclusive events. By focusing on the needs and desires of the South Asian community, his company offered experiences that weren’t just about partying but about creating a sense of belonging. In cities like New York, Boston, and LA, MVM created dynamic events that bridged cultural gaps, offering a space for young people to connect and celebrate their shared roots. In 2024, MVM Entertainment reached new heights. Expanding further into the U.S., the company solidified its presence in key cultural hubs such as New York, Los Angeles, and Boston. The growth was not just a result of market demand but also due to the collaborative efforts of his dedicated team across five different time zones—India, Dubai, the UK, and the U.S. Working alongside his brother Shaurya, and close friends Kunal and Dixit, his built a robust team that ensured the smooth scaling of operations. “Teamwork is the heartbeat of MVM, and without the tireless efforts of each member, our expansion would have been impossible,” he shares. Starting at the age of 21, he faced resistance from established competitors in the London nightlife scene who tried to undermine his efforts. However, his remained resolute. “If you’re willing to put in the work and vision, no setback is too big to overcome,” he reflects, emphasizing the importance of resilience in the face of adversity. MVM Entertainment has redefined the event planning industry by offering much more than traditional party experiences. The brand has successfully transformed the way people view events—focusing on cultural connections and creating spaces that foster a sense of community. In cities like London, where newcomers can easily feel isolated, MVM provides a sense of home.



By offering music, food, and a cultural vibe familiar to South Asians, his events serve as a bridge, allowing people to feel connected even when they’re far from home. Five years ago, event organizing was not considered a legitimate career path, and many dismissed it as just about partying. However, the viral success of MVM events featuring live performances, celebrity appearances, and electrifying atmospheres on platforms like Instagram, TikTok, and YouTube changed that perception. The young generation’s shared experiences from MVM events played a pivotal role in elevating the brand to global recognition. “Don’t wait for the perfect moment. Just start. The more you put yourself out there, the closer you’ll get to success.” Vedant, as an established international name, advises the youth.ing point for MVM came when he moved to London, where he identified a significant gap in the nightlife scene for South Asians. The South Asian community, particularly students and young professionals, lacked spaces to celebrate their culture in a vibrant and inclusive environment. This insight made the way for him for the global expansion of MVM Entertainment to cities like London, New York, and Los Angeles.

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